One of the most crucial, albeit overlooked, arrows in the pool player’s quiver is chalk. Without this consumable to create friction, leather tips would slip at any attempt to apply english to influence a cue ball’s course. Players typically carry their own chalk and are loyal to the brand they learned to play with. If they learned in a bar or pool hall like most, that brand is Masters. A problem arises as players go through their routines, chalking before every shot, of picking up another player’s chalk.
Due to this fact, and the lack of brand differentiation within this market, an opportunity exists to create a chalk brand with a little more personality, giving players the chance for self-expression. Blue is a brand for the discriminating billiard enthusiast and the Designer Series line is a unique platform for more whimsical stylings. Individual unit packaging, chalk cube wraps, become a canvas making SKU packaging a display case.
Wraps cover all sides of the chalk, providing extra space for creative expression and preventing contact between unused cubes and the inside of a cue case. When the user is ready to open a new cube, a pull-string gives a unique tactile experience to tearing the cap off. Coincidentally, this action mimics that of opening a cigarette pack, possibly easing the transition for smokers as their vice of choice is forced outside the doors of the public poolroom.
The Blue name is inspired by the most common color for the chalks, used as a colloquialism for all billiard chalks by French-speaking players.